BLUES AND BOOZE

blues and booze Happy April, friends! It's a new month and you know what that means... I'm experimenting with new methods for sparking creativity. Can you guess what they are? The title gave 'em away, huh?

The first method I'm already enjoying is surrounding myself with the color blue. According to this article, a 2009 study found that people solved twice as many "insight puzzles" when surrounded by the color blue. Apparently blue leads to more relaxed and associative thinking. Well bring it, blue.

In order to bring more blue into my life, I've teamed up with The High Five Factory. These awesome + talented ladies create one of a kind, custom made photo booth backdrops. I'm pretty stoked to share my office with this rad backdrop for the month. I've transformed an entire wall into a photo-opp-idea-sparking-backdrop-of-awesomeness. I am in love with this thing.

blues and booze

The second method I'm (hesitantly) trying this month involves getting my drank on. Why do I think drinking will lead to more creativity? Welp, researchers at the University of Illinois at Chicago tested students' performance on a series of insight puzzles. Drunk students solved nearly 30% more puzzles than sober students.

The reason being, drunk students have the surprising advantage of not paying attention and thus not inhibiting their imagination. This article says it best: "Although we live in an age that worships focus—we are always forcing ourselves to concentrate, chugging caffeine—this approach can inhibit the imagination. We might be focused, but we're probably focused on the wrong answer."

blues and booze

So interesting, right? That means taking a break from work and going to happy hour with our friends - just letting go for a bit - can actually be the best thing for our creativity. Just to be clear, I'm in no way saying we should all take up drinking to be creative. That would be cray. Plus I'm a major lightweight, I couldn't handle that. I am, however, going to try this approach in moderation and carry its underlying message with me this month: take time to relax, yo! and have fun.

Follow along with my adventures this month on instagram + twitter! I'll most definitely be 'gramming this blue backdrop on the reg...

 

Huge thank you to The High Five Factory for making my blue experiment possible! Images by artsocial.