We're heading into month numero dos of Tiffany Han's 100 Rejection Letters (what the heck is that, you say? Catch up on my first post here!). I can't believe how many light bulb / a-ha / oh duh moments I've had since starting only a month ago.
It's crazy what can happen if you're willing to just sit in the discomfort of the tough questions. What do you really want? What do you love about your job? What do you want to change? Who is your ideal client?
At first these questions feel excruciating. Like omg you'd rather do anything else than answer them. ANYTHING ELSE. Oh Dancing with the Stars is on and Alfonso Ribeiro is doing the Carlton?! These can wait... NO! They can't. Enough dodging the important questions. My business means more to me than that.
If you hang out with these Qs long enough, the answers will slowly start to reveal themselves... here's what I've learned so far:
01 I've learned that I absolutely love designing for other people. I love helping them feel confident in the way their business looks.
I love working closely with an entrepreneur, helping her with her day-to-day graphic design projects - and contributing to building a brand that's recognizably HER.
02 I've learned that everything happening in your business is telling you exactly who your audience is and which services would help them the most. Who's contacting you, who's following you on social media, what are your favorite projects? Pay attention. The answers are there.
My audience? Coaches and bloggers. And saying that makes me the happiest because I love coaches and bloggers!!! Hello, my people! Needless to say I'll be revising my services and bit, which leads me to...
03 I've learned it's okay to change. As Tiffany says, no one is paying that close attention to your business. It's okay to change what you don't like and what's not working. No one will care, no one will be mad. (And if they get mad, they're super weird. Block them immediately.)
I need to give myself permission to grow and change. However and whenever I want.
No more thinking, planning and researching. Just do it already.
Image by artsocial.