SECRETS OF A BIZ OWNER 03

if it don't make dollars, it don't make sense

Money is a topic that comes up from time to time (ahem A LOT) when you're freelancing and solopreneur-ing. How much is your time worth? How much are your skills worth? Should you trade exposure for a project instead of money? Is it smart to say yes to a project to get "experience" even though you're making nada and spending hours and hours on it?

It's tough! Don't get me wrong. I've battled (and still battle) with those money Qs. But I think 98% of the time*, DJ Quik had it right: if it don't make dollars, it don't make sense. This is your business after all. Respect that and others will, too. Put on your business hat and ask for what you deserve. No more trades. No more discounts.

Because at the end of the day, if you can't make ends meet, your business isn't working. And that doesn't mean you should close up shop. It simply means you need to reevaluate your money-makin' plan. It's not selfish or greedy, it's smart. It's business. It's supporting your family. Having a money plan and creating a spreadsheet for income projections are important. Sure, it's not the most exciting thing in the world, but don't shy away from it. Get up close and comfortable with your finances. Love your money and it'll love ya back.

* Of course, there can be exceptions to this rule. Sometimes it is worth trading your services or doing a project for exposure. For me it comes down to: am I excited about this? If you're excited about a project, do it. I've done projects that didn't pay a ton but I either had a blast or I really believed in the work. In those cases I'm glad I said yes. Like we talked about last week, listening to your intuition / gut / inner GPS is the only way to figure out if something is right for you.

Now go make that money, boss!