Guys. I'm starting a new collaboration + offering soon and my excitement is off the charts. I can't spill the beans quite yet, but I just had to give you a sneak peek of the moodboard I made for it!

Normally I do moodboards for client projects like logo design and web design. But moodboards can help organize any project or collaboration. It's so helpful to get the look and feel of a project laid out during the building + planning phase. Because really, it informs every phase that follows...

My method for moodboarding? I'll start collecting inspiration on a secret pinterest board and then try to distill it down to just a handful of pins, like you see above. With so much inspiration out there, it can be a surprisingly painful process. But every time I do it, I try to remind myself: the refining process is where the magic happens. And doing said refining with, say, a beer or a margarita? Totally allowed.

I kid, I kid. But I'm not kidding about the awesomeness that is launching this month. And P.S. it involves this superwoman :)

I can't wait to share everything soon! Very soon.




Well, hellloooo December. Super excited for this month - not because of the holidays although they're pretty neat - but because according to my little blog happiness project, December is blog design + branding month. HOORAY!

I've been ready for a profesh design basically from the beginning... my inability to customize my blog design has been a huge source of bloggy frustration. It's like wanting to be a super cute professional, but you're stuck wearing a suit set from JCPenney. It's time for some real style up in here. It's time to whip this blog into shape, focus my content, define my target audience, make it easier to comment (argh finally!), and bring my vision, mission, and design together into one cohesive brand of awesomeness.

I'm a couple weeks into this process and I've already learned so much. I've learned about branding elements, editorial calendars, content strategies, and oh so much more. But I think the most important lesson I'm learning is about listening to myself. Getting a clearer vision of my brand requires a surprising amount of soul searching... What do I like? What don't I like? I sometimes feel overwhelmed by these questions, but I'm learning you always have the answer. There's always a sense, a feeling, a pull towards one decision or another. I'm learning to pay attention to that intuition. It's what led me to this career path to begin with... and I'm pretty stoked about that.

So excited about this redesign journey... and to share everything with you guys, of course!


It's Thursday and that means awesome bloggers are talking about awesome things! Join us?

Image by artsocial.


Just like this way cool jam, I've reached the point in my blogging career where it's time to pump up the volume and think of a master plan... okay maybe just the master plan part.

I had a brand consult with the incredibly awesome Amanda Genther yesterday. It became clear real quick, my blog/brand needs more FOCUS. It's time to ask the big, difficult questions, do the work, get organized, take those steps to becoming more professional, and increase my awesomeness tenfold.

I've never been more excited to get to work... I should probs get this print to keep me on track, huh?

Image found here from here.

Define Yourself

What's your blog personality? Not the kind of thing I think about everyday. After taking the Alt Summit class, Turn Your Blog into a Brand (And Then a Business), with the phenom Erin Hiemstra of Apartment 34, it's all I've been thinking about!

Here are a couple of my favorite points... and also the points I stay up way too late thinking about.

Clearly Identify Your Purpose

What are you trying to do with your blog? Seems like an easy question, right? Gah, yes and no. Just like choosing a Master's thesis topic, one must narrow (ok, no more grad school nerd analogies). Even if you're not sure you want your blog to be a brand or a business, it's so important to have a focus, a direction, a mission that keeps you in check. Is this post about turquoise M&Ms in line with my brand purpose? Umm no. You know, just as an example. I wasn't really going to write about turquoise M&Ms... anymore.

Define Your Blog/Brand Personality

Erin put it this way - if you saw your blog walking down the street, how would you want it to be described? Choose 3-5 adjectives that really define what you want your blog to represent and then stick to it, map everything back to those adjectives. And that includes your tweets, your instagrams, even your pins on Pinterest.


Be Picky

Not everything is cute and not everything fits in with your purpose and personality as a blogger. Gotta stay true to you, doesn't matter how badly your aunt wants you to advertise her new shell art on your sidebar - again, totally a for instance...

Ok, time to go contemplate my blog personality.

image cred: Louis Vuitton via Miss Moss | CC Kuo via Miss Moss