ideal-client When I first started offering graphic design services, a good friend suggested before I get started, I should really think about who my ideal client would be. Visualize this person. Write down their traits. YES I thought, that's so smart. Then did I do it? Nope. Sure didn't.

I was so excited about the inquiries that were coming in that I put this important exercise on hold... to get to work! Cuz just diving in is so much easier when you're excited!

BUT. By not having a clear idea in my mind of who I'd like to work with, I was more impulsive, reactive, and less intentional when it came to accepting clients.

Now that I'm a couple months in, I realize how important it is to take this exercise seriously. To get crystal clear about who I want to work with. While I've REALLY lucked out and worked with some amazing people, there have been a few instances where I've had to say no. The project didn't feel right, the client didn't feel like my kind of client.

SO now I'm asking: who do I want to work with? I'll start there... and then I'll narrow, refine, and get specific. Right as I was contemplating this, I received an email from Amanda Genther's Power Play program talking about this EXACT TOPIC. Ok, universe, I hear ya. I'll start figuring all this out...


Ideal client numero uno: The Blogger

So you have a blog and you're totally kicking ASS. You love your site design, it's your brand + style all the way... but what about social media? Facebook cover photo + tabs? Twitter background + cover? Okay, they need a serious update. And those new series & programs you're offering soon? They could definitely use some graphics infused with your style.

Hmm and in a few months, an updated logo would be RAD...

Dudes. I've been there. I am there. I totally get the bloggers, yo. I can help.


02 Ideal client numero dos: The Solopreneur

Your business is boomin' like whoa... but it's just you and like that quote floating around on pinterest - you can do anything but you can't do everything. SO buttons + banners + headers for your programs, eye-catching & pinnable images for your blog posts, customized thank you cards to go with your products - yep. You need to hire out.

Contributing to the success of a fellow entrepreneur is THE BEST part of what I do. Double hooray for working together to achieve something amazing.


03 Ideal client numero tres: The Growing Bidness

You're kicking major ass in the business world and you've hired a few employees - whaaaat, high five. Even with your crew, there are still SO many day-to-day graphic design projects, there's no way you can keep up. Daily facebook posts specifically marketing your brand, new visuals for promos, pinnable graphics to help drive traffic back to your site. OH yeah, time to get a graphic designer on board.

Hooray for some client clarity! And guys, this is just the beginning. I'm planning to get even MORE specific about clients. There will be questionnaires. Maybe even a mad lib or two... stay tuned, you know I'll share everything with ya.

It’s Thursday and that means a whole gang of rad bloggers are talking about happiness. Join the movement below and on twitter with #BeHappylinkup!


Image found: one by artsocial | two | three | four


be-happy-year-deux That's right, baby! I'm starting another happiness project and the Be Happy linkup will continue. Can I get an hells yeeeah?

After taking last month off to reflect on my happiness project, the blog, my sanity - I decided that my very favorite posts have ALL been on Thursdays. They've all been for the Be Happy linkup. Those posts made me think, they connected me with amazing people, they made me get shit done. Starting another happiness project became an obvious choice.

So I updated the Be Happy page and planned out the next 6 months with new goals and even bigger dreams. I hope you're ready for another adventure! I couldn't have come this far without you.

Here's what I have planned for my happiness project, year deux!

01 NOVEMBER Clients. Get super clear about who I want to work with. Who is my ideal graphic design client? The clearer I am, the better. For reals.

02 DECEMBER Portfolio. Build up an amazeballs portfolio and create a portfolio page on my blog.

03 JANUARY Learn more skillz. Because I learned graphic design through experience (and on photoshop), I want to take some classes to expand my knowledge of design programs like Illustrator. I love you photoshop, but I gots to keep learnin.

04 FEBRUARY Set some serious and mind-blowing financial goals. Hmm is this late to be focusing on financial goals? Anyhoo, I want to set some goals that will blow me away if – nay when! – I reach them. A plan will be devised and followed, yo.

05 MARCH Take Eat Drink Create to the next level of awesome. This month I’ll be co-hosting our 4th event!! Each EDC has been bigger and better than the last. I have some dream locations & dream sponsors, I think this is the month to call on those dreams!

06 APRIL Expand my services. I always love branching out and going bigger. I’d love to start offering full website design. Or open a shop full of awesome blog graphics + templates! That would be BOSS. This is the month I take things up a notch.

Let's do this! Ya with me?

It’s Thursday and that means a whole gang of rad bloggers are talking about happiness. Join the movement below and on twitter with #BeHappylinkup!


Original image found here.


reading by Kelly Nicolaisen I'm not one to shy away from hard work. I'm usually always willing to go above and beyond, and do what needs to be done to reach my goal.

But that mentality can also make me supremely cray and stressed out.

With blogging, planning Eat Drink Create events, and doing more and more graphic design work (yay!), my weeks are pretty full lately. Throw moving into the equation and holy craziness... I'll admit, there were definitely some tears this month.

Believe it or not I'm actually really grateful for this supremely stressful month. I realized something pretty major - BIG thank you to the Glitterbomb Your Biz crew! I realized that I need to give myself permission to let go...

Let go of my crazy high standards. Let go of posting x number of blog posts each week. Let go of tweeting and facebooking and instagramming everyday to keep up my "online presence." Let go of feeling like I have to attend that big blogger conference in January... you know the one.

Release it all. Cuz at the end of the day? It's okay. Better than okay. Everything is unbelievably amazing. Why would I add unnecessary stress to all this amazingness?

We're settled into the new casa. It's almost a new season. It's time to start fresh, yes? Okay. Starting fresh... NOW!

Shout out to artist Kelly Nicolaisen by the way. I'm obsessed with her photos! Seriously, I want them all.

It’s Thursday and that means a whole gang of rad bloggers are talking about happiness! Join the movement below, on facebook, and on twitter with #BeHappylinkup!


Reading by Kelly Nicolaisen.


makingstuffanddoingthings Remember my Be Happy Commandments that went along with my happiness project?? I wrote them almost a year ago exactly. They still bring me so much inspiration... but I think it's time to add a few more to the list. These gems are definitely commandment-worthy.

01 Sometimes good things fall apart so better things can fall together. (when something unexpected happens, trust that it's for the very best of reasons...)

02 Say yes and you'll figure it out afterwards. (wise words from Tina Fey.  A reminder for me to follow my excitement and not over-think the hows)

03 There came a time when the risk to remain tight in the bud was more painful than the risk it took to blossom. (a quote by Anaïs Nin that will always encourage me to step out of my comfort zone and blossom like cray)

04 To live a creative life, we must lose our fear of being wrong. (work like nobody's watching, right? Quote by Joseph Chilton Pearce)

05 If I embrace who I am it will open doors not shut them. (quote by Devon Franklin. Honoring your values and going for what you really want will only lead to more opportunities, not less)

Bonus quote: Let's get down to some serious partying. I LOVE that photo by Nicole Lavelle. Genius. Plus there's always room for more celebrations in this life...

Which quote resonates with you the most??

It’s Thursday and that means a whole gang of rad bloggers are talking about happiness! Join the movement below, on facebook, and on twitter with #BeHappylinkup!


Image: Too Much by Nicole Lavelle.



I hope you're enjoying a day off with friends and family! Or, ya know, chillin' the way YOU WANT TO on this holiday. I have plans with the fam later tonight, but I'm spending the day catching up on some photo projects... and I lurrve it.

Pool parties? BBQs? Sure they're fun, too. But sometimes to be our best, happiest selves, we need to take some time just for us. It's not selfish, it's NECESSARY. So I'm going on a date with my camera. See y'all lataaa! Or in a few minutes on instagram...

Whether you're by the pool, with family, or watching a Netflix-athon, I hope you're doing exactly what you want to do this holiday weekend and I hope it's amaaazing. Happy 4th of July, everyone!

Image by artsocial.


Happy Wednesday, friends. Today I'm linkin' up with a little series called 7 Questions hosted by Gentri Lee. Ready to learn more about this dancing queen below? Well allll right. P.S. I don't really know what I'm doing in this photo. I assume it's dancing... or general flailing about. Either way Jupiter (lower right) is not impressed.

1. Do you have any weird food combinations that you love? Do kale smoothies count? Hmm kale smoothies probably definitely count... I promise they're so good! Kale, apple juice, frozen peaches, fresh strawberries, ice. Blend that mofo.

2. Have you ever written a blog post, published it, then immediately deleted it? I've never done this... but in my early blogging days I did publish a post, decide I didn't really like it, and then publish another post immediately in hopes of "covering up" the first one. What?? Weird logic, eh?

3. What is a hair style you wish you could pull off, but would never be brave enough to try? Omg kind of digressing from the question, but I recently conquered a (really ridiculous) hair style fear: I really love the top knot and only recently got up the courage to wear it in public. I know, the top knot is everywhere! So silly. But I think I went 24 years of my life wearing my hair down. I'm strangely self-conscious of my ears... they're baby ears. I have zero ear lobes. Sharing this with everyone makes me realize what a silly thing this is to be self-conscious of, but it's true. Now I'm proudly facing my fear of being publicly ridiculed about my baby ears by rocking a top knot. It's funny how things we're self-conscious of seem HUGE to us, but in reality I bet no one even notices my non-existent ear lobes... and if they do, why are they looking at my ears? What WEIRDOS.

4. Would you rather have to always use the sun to tell the time or directions by the stars? Definitely tell directions by the stars. I live in Colorado, the mountains are always west... even if I didn't quite understand the stars, I'd still have my trusty mountains. Kinda cheating on that one... unless I was in the mountains. Hmm.

5. What is a fall trend that you are excited to try? Peter Pan collars! I'm so intrigued by these little gems. They're like the necklace's cooler, older sister who drives already and has a boyfriend in college. I especially love this one... or this one... oh! this! A fancy collar is the perfect addition to a plain ol' sweater.

6. Who is your style icon? Wow you know, I've never really thought about this one... I think I'd have to say Joy Cho of Oh Joy! I loooove her style and her Accessorize pin board is one of my absolute faves to peruse. I think she loves flats as much as I do, high five!!

7. What's your favorite outdoor activity? As I've admitted before, I'm not super athletic for a Colorado girl - especially for a Colorado girl! A few weeks ago, Kevin and I took a picnic and a bunch of books to the park and just hung out, reading and eating french bread and brie. Best. outdoor. activity. EVER.

Images: Collar (mentioned in question 5) | shoes (from pin board mentioned in question 6) | me dancing during this photo shoot