Well, hellloooo December. Super excited for this month - not because of the holidays although they're pretty neat - but because according to my little blog happiness project, December is blog design + branding month. HOORAY!

I've been ready for a profesh design basically from the beginning... my inability to customize my blog design has been a huge source of bloggy frustration. It's like wanting to be a super cute professional, but you're stuck wearing a suit set from JCPenney. It's time for some real style up in here. It's time to whip this blog into shape, focus my content, define my target audience, make it easier to comment (argh finally!), and bring my vision, mission, and design together into one cohesive brand of awesomeness.

I'm a couple weeks into this process and I've already learned so much. I've learned about branding elements, editorial calendars, content strategies, and oh so much more. But I think the most important lesson I'm learning is about listening to myself. Getting a clearer vision of my brand requires a surprising amount of soul searching... What do I like? What don't I like? I sometimes feel overwhelmed by these questions, but I'm learning you always have the answer. There's always a sense, a feeling, a pull towards one decision or another. I'm learning to pay attention to that intuition. It's what led me to this career path to begin with... and I'm pretty stoked about that.

So excited about this redesign journey... and to share everything with you guys, of course!


It's Thursday and that means awesome bloggers are talking about awesome things! Join us?

Image by artsocial.