BEFORE THE DESIGN BEGINS

before-the-design

Designing a new logo or website for your business is hands down one of the most exciting processes you'll ever go through as an online entrepreneur. Ya know, other than your first sale, your next sale - okay all the sales - and always having the freedom to take a nap after lunch. Cuz you CAN. Although I'm 3 years in and I never have! I'm such a mean boss...

While the design process is super exciting, there are two very key elements that must be worked out before the designing ever begins; before the pixels hit the page - ha! If the following puzzle pieces are in place for your business, the design process will be pure. magic.

Your WHAT: get clear on your vision for your business.

What is your dream for your business? Knowing what you do and how you want to turn your ideas into offerings is huge. I didn't find that clarity for a good 2 years into my business. I took the very organic, it'll-find-me route...

Your WHY: clearly define your brand.

What's your mission statement? What are your values? How are you doing it differently than the other guys? After you pinpoint your vision and what your business does, it's time to ask how to define your vision so that your ideal clients will take notice.

Knowing the answers to these seemingly simple questions is, well, everything right? Because the info above? Your what and your why? That's what makes your business, your business. It's the heart, the soul, the core. Only then can you tackle the HOW - the design and the website - in a way that truly resonates with you and that sweet, sweet biz of yours.

Boom shakalaka(the sound awesome design makes).

xoxo,
Erin

Images via one uh-mazing client's inspiration board.

If you’ve ever felt the call to start an online business but aren’t sure of the what or the why or the how, It’s Business Time is a program with myself, Tiffany Han, and Michelle Ward to help you figure out all of the pieces and turn your Big Dreams into a Legit Biz (complete with a website designed by yours truly) in 6 months.

On March 13th, we are hosting a free webinar called What We Want You to Know About Starting a Business. Sign up here to get the webinar deets AND priority application information for the program (only 10 spots available!).

it's business time
it's business time

5 REASONS TO LOVE SQUARESPACE

hearts

I'm such a fan of Squarespace. Probably their biggest fan. Challenge me, I dare ya.

Yes, sometimes Wordpress is necessary. For 100% unique only-you-have-it sites, for complicated features and specific requirements, for customer portals and memberships - yes, Wordpress is the jam.

But lately, I find myself recommending Squarespace for my clients more and more. Need an easy-to-use shop? Squarespace. Starting a business and need something gorgeous yesterday? Squarespace-a-roo. Need a secret blog for your new program you're launching? Squarespace it up, dawg.

After thinking about it more, I landed on 5 particular reasons why I love Squarespace (and why you should fall head over heels for them, too).

01 LEGITNESS.

I don't know if you've perused the Squarespace templates lately (no? That's just my pastime?), but their templates are so gorgeous and professional. Yes, it's a template, but with the right customization and some kickass, one-of-a-kind branding? It'll look like you've invested mucho dinero into your site.

02 EASY TO USE.

Guys this is huuuuuge, you know why? This means you don't have to hire a developer to change every little thing on your site. Hello, freedom! I am drunk with thee! Squarespace makes it easy peasy to make changes to your copy, colors, fonts, and general layout. They give you the power to make the changes you'll (definitely) be making as your business grows. Major win.

03 AWESOMENESS IS BUILT IN.

Not only will you never have to learn a line of code, but you can also stop reading those snooze-fest articles about Search Engine Optimization, sitemaps, and website analytics. It's all already built in. #amenandhallelujah

04 ADD A SHOP.

E-commerce is available for all of their templates. I set up my shop on Squarespace earlier this year and the whole process was so fun and easy. I think that's the moment I officially fell in love.

05 YOU DON'T HAVE TO TAKE OUT A LOAN TO BUILD A SITE.

It's true. This is the biggest plus. You don't need to spend upwards of $8K to have a legit, amazing, successful website. When you're starting your business, invest in great branding, great copy, business coaching to refine your ideas, classes in your field -  YES. Don't dive in by spending all your money on the site design. You just don't have to. Trust.

xoxo,
Erin

P.S. if you’ve ever felt the call to start an online business but aren’t sure where to start, It’s Business Time is a program with myself, Tiffany Han, and Michelle Ward to help you figure out all of the pieces and turn your Big Dreams into a Legit Biz (complete with a website designed by me!) in 6 months.

On March 13th, we are hosting a free webinar called What We Want You to Know About Starting a Business. Sign up here to get the webinar deets AND priority application information for the program (only 10 spots available!).

it's business time
it's business time

CUSTOM WEBSITE: TANYA GEISLER

Tanya Geisler, site design by artsocial Working with Tanya Geisler is an absolute dream. I say “is” because we still work together on the regular. When she first contacted me in 2013 she was looking for someone to help with the graphics on her site here and there. Over the next several months, that expanded into helping with her newsletter headers, creating graphics for her programs, and then – da-na-na-naaa – doing a full website redesign. Oh how sweet a good collaboration is…

For her new website, we wanted something clean, organized, and easy to navigate, with fun images and her gorgeous color palette incorporated throughout. We kept the logo simple - with a type treatment logo - as her content is the clear star of the show.

I'm beyond thrilled I got to work on Tanya's site. It's truly rewarding to help a client design a space for their business that feels right and reflects their style - while also being easy to navigate and, ya know, irresistibly beautiful :)

Check out the full site here!

Thinking about a brand new look for the brand new year? Leave a comment below or contact me here! 2015 is gonna be BIG. I can feel it.

New site, new services

lets-celebrate

Friends! It's been too long. How are you? How was your summer? FULL of playing and resting and netflix-watching, I hope.

I've been one busy bee over here at artsocial. For the last couple months I've been revamping my site and services. It's been a long time coming and I think it's finally time to share everything... ya ready? :)

First up, my à la carte services. In addition to custom graphics for programs, newsletters, and social media, I've also added a few gems like: presentation graphics for your lectures, media kits and one sheets to showcase your brand, and e-books and pdfs. So. Excited. Let's brand all the things! After all, each graphic is a chance to enhance your business. Which is why I LOVE this stuff.

I'm also now offering three different logo design options - a complete logo package, a type treatment logo in case you don't need the whole shebang, and a logo refresh for those who love their current style but just need a little update. I want you to be it's-your-birthday excited, Christmas-morning excited, about your logo! And if you're not, let's talk. Right now.

Last but not least, my favorite. I'm now offering - wait for it - WEB DESIGN. Wahooo! It's something I've been dreaming about since opening my studio doors last year. So I'm doing it. In fact, I've already been doing it! It's time to offer it officially. I cannot wait to work with clients to create their dream websites.

In my own business, having a custom site has made SUCH a difference to me. It was an instant confidence booster when I was first starting out. And still is! This site makes me feel legit, yo. Because I know within a millisecond of someone visiting artsocial they'll see my style and personality. And I know I'll be taken seriously because I have the site to back it up.

It's like this one jacket I have... It's tailored to fit juuust right and every time I put it on, I basically feel like Kanye and Beyonce put together. HELLA AMAZING. I can take on anything and I look damn good while doing so. I think that's what a custom site does for a business. It creates major confidence and major credibility.

Omg I have chills, do you have chills?

Anyhoo, I really do believe in the power of gorgeous imagery and thoughtful design. Obviously! I'm obsessed. But that's why I'm so excited to finally launch these new services. Hooray!

Take a look around, k? And say hi in the comments, I've missed you!!