Last Saturday was Blog Brunch - huzzah! - and we were talking alllll about sponsorship. What a hot blog topic, wouldn't ya say? I noticed there seemed to be some strong opinions about it... some feel accepting money from a sponsor can seem "spammy" or like you're selling out or you're bothering and even deceiving your readers with insincere content for the sake of getting those dollaz.
Whoa, friends! While that can be the case, I'm here to say once and for all that sponsorship is not the enemy. If everyone follows the, I'd say, #1 rule of blogging: only blog about what you love, then we'll avoid this whole negative side of sponsorship altogether. It's simple really: never sacrifice your voice, your brand, or your blog design and only work with brands and sponsors you truly love and believe in. Just like dating - you know if you like the guy within 5 minutes (or 30 seconds if you're like me and unusually decisive when it comes to love). If a brand or sponsor approaches you and you don't feel attracted right away (if you don't say HELL YES!) then send them on their way. Period. No regretsies. You'll be glad you said no and so will your readers.
Clearly we all blog because we LOVE it. There's no get-rich-quick scheme and it takes lots of time and dedication to build up a blog. So of course we should get paid! Be proud of what you're putting out there and all the hard work you're doing... and if you can get paid to do what you love? Ain't no shame in that game.
Plus sponsorship done right can enhance your blog. One rock star blogger who always fits sponsorship in seamlessly with her content is miss Bri Emery of designlovefest... this post was pretty rad (and notice it's in partnership with smartwater... this girl is so clever). At times when I'm a little unsure of how to incorporate a sponsor in a unique way, I just ask myself: What would Bri Emery do? So cheesy, right?? But that's what I do... and it totally makes me think outside the box. There aren't any rules to blogging, so let's get creative with our sponsorships huh? Push yourself and HAVE FUN, most importantly.
Were you at Blog Brunch? How do you feel about sponsorship?
PSST - I started a blog happiness project and September is collaboration month. If you're interested in a collaboration or sponsorship, holla at your girl: firstname.lastname@example.org