When I first started offering graphic design services, a good friend suggested before I get started, I should really think about who my ideal client would be. Visualize this person. Write down their traits. YES I thought, that's so smart. Then did I do it? Nope. Sure didn't.
I was so excited about the inquiries that were coming in that I put this important exercise on hold... to get to work! Cuz just diving in is so much easier when you're excited!
BUT. By not having a clear idea in my mind of who I'd like to work with, I was more impulsive, reactive, and less intentional when it came to accepting clients.
Now that I'm a couple months in, I realize how important it is to take this exercise seriously. To get crystal clear about who I want to work with. While I've REALLY lucked out and worked with some amazing people, there have been a few instances where I've had to say no. The project didn't feel right, the client didn't feel like my kind of client.
SO now I'm asking: who do I want to work with? I'll start there... and then I'll narrow, refine, and get specific. Right as I was contemplating this, I received an email from Amanda Genther's Power Play program talking about this EXACT TOPIC. Ok, universe, I hear ya. I'll start figuring all this out...
Ideal client numero uno: The Blogger
So you have a blog and you're totally kicking ASS. You love your site design, it's your brand + style all the way... but what about social media? Facebook cover photo + tabs? Twitter background + cover? Okay, they need a serious update. And those new series & programs you're offering soon? They could definitely use some graphics infused with your style.
Hmm and in a few months, an updated logo would be RAD...
Dudes. I've been there. I am there. I totally get the bloggers, yo. I can help.
02 Ideal client numero dos: The Solopreneur
Your business is boomin' like whoa... but it's just you and like that quote floating around on pinterest - you can do anything but you can't do everything. SO buttons + banners + headers for your programs, eye-catching & pinnable images for your blog posts, customized thank you cards to go with your products - yep. You need to hire out.
Contributing to the success of a fellow entrepreneur is THE BEST part of what I do. Double hooray for working together to achieve something amazing.
03 Ideal client numero tres: The Growing Bidness
You're kicking major ass in the business world and you've hired a few employees - whaaaat, high five. Even with your crew, there are still SO many day-to-day graphic design projects, there's no way you can keep up. Daily facebook posts specifically marketing your brand, new visuals for promos, pinnable graphics to help drive traffic back to your site. OH yeah, time to get a graphic designer on board.
Hooray for some client clarity! And guys, this is just the beginning. I'm planning to get even MORE specific about clients. There will be questionnaires. Maybe even a mad lib or two... stay tuned, you know I'll share everything with ya.
It’s Thursday and that means a whole gang of rad bloggers are talking about happiness. Join the movement below and on twitter with #BeHappylinkup!