functional design

Service: It's Business Time

Functional Design is a space planning and home organization business located in the suburbs of Boston. 

Melissa (the genius behind Functional Design!) was part of our very first round of It's Business Time, a 6-month coaching, branding, and design program dedicated to helping you discover your personalized biz idea and create the platform to authentically offer it to the world.

For Melissa's logo and starter site, we wanted a FUN, creative design that was still very clean and professional. To do this we opted for a refined color palette with a little pop and pizazz - a nice green, some gold, and one big, bold pattern. Stripes were a MUST. We also opted for a classic serif and some beautiful contemporary photographs to finish off the look.

A few words from Melissa about It's Business Time:

"Totally worth it. Be prepared to commit the time and energy. They will make you feel that anything is possible and call you out on any bullshit excuses. There will be no legitimate reason why you don't have a business at the end of six months. And you will lose weight because you will be focusing on your goals and interests rather than blubbering over Oreos."